The general election is on, and the respective sides are showing their strategies.

President Obama’s campaign is pushing tax fairness this week, and the main Republican PAC is saying he is temporarily winning the argument. The group plans to push back by attacking Obama's competence on the job. I’d be careful because such an attack could come off as condescending.

One of the things flummoxing the Republican attack machine: People still like the president personally, and they like Romney less. The “popularity gap” bears watching.  It’s why the Romney campaign released a video about the candidate's home life narrated by his wife. It is also why Romney’s speeches are subtly moving to a more compassionate center. Kudos to Thomas Edsall for doing the textual analysis.

So the tactical moves are beginning. Soon the strategies will be hiding in plain sight. We look forward to uncovering them.