Apple closes with the announcement that every iTunes customer will get the U2 album for free, if they download it before mid-October. The company has also made a new ad featuring U2.
Cook says that it will sound absolutely great on your iPhone 6.
As usual, Cook is closing with thanks to Apple employees, particularly his top leads, such as Jony Ive and Craig Federighi.
Now I’m headed to the hands-on area to try everything out — Cook promises he won’t use our credit cards.