For women, the quest for beautiful hair is neverending. Long, straight, kinky, dreadlocked - whatever the look, women admit to caring about their hair and making it a priority. The documentary, “In Our Heads About Hair” explores just how African-American women view themselves and their hair.

The film premieres February 20 at the BAMcinématek New Voices in Black Cinema film festival February 20 in Brooklyn, New York.

Directed by Hemamset Angaza, and produced by Anu Prestonia, Matiefa Angaza, Paulette Maat and Kesa Tab, the documentary asks men and women how they feel about hair in relation to beauty and what styles evoke what sides of women.

The preview has humor and wit despite it’s focus on self-esteem and self-worth in reference to hair. Two young women in the trailer laugh as they utter a difficult truth, “It is so much work to look like this.”

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