A new political action committee, PAC+, launched Wednesday to specifically focus on black and Latino communities on behalf of President Obama’s 2012 campaign efforts.
Those states are flagged as most important because of three criteria, according to PAC+: They have the most potential to form a multiracial new majority where there is a need for building infrastructure; PAC+ resources, time and money would make a meaningful impact; and the races in those states are worth contesting.
“Currently a handful of billionaires are hijacking our democracy and advancing policies that are harmful to the majority of the American people. PAC+ is piloting a new model of SuperPAC that is focused on many donors, not mega-donors,”Steve Phillips, the chairman of PAC+, said in a press release.
The group is headquartered in Washington, D.C., but is independent of the Obama campaign. PAC+ was launched by more than 70 community and political leaders across 16 states and is powered by PowerPAC.org, the same social justice organization that spent $10 million across 18 states targeting African American and Latino voters for the Obama campaign in 2007.
The group also wants to attract voters of color and liberal whites with a yearly household income of more than $100,000.
Phillips is a donor activist who has worked in public office and was founder and chairman of PowerPAC.org.
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