Crystal Wright is a contributor for The Root DC and is the editor of the political site Conservative Black Chick.

Lost in all the chatter about Mitt Romney’s address to the National Association for the Advancement of Colored People (NAACP) Wednesday was that the Republican nominee demonstrated a desire to earn the black vote while President Obama could care less about it.

Republican presidential candidate, former Massachusetts Gov. Mitt Romney pauses during a speech to the NAACP annual convention, Wednesday, July 11, 2012, in Houston, Texas. (AP Photo/Evan Vucci) (Evan Vucci/AP)

 By contrast, Romney began his NAACP speech by telling the crowd that every vote counts and he knows support must “be asked for and earned.”  In heart felt, humble remarks that lasted a little more than 20 minutes, Romney made the case why black Americans should give him a shot in 2012. As a prior skeptic of the speech, I was impressed.

This was one of the rare instances in this campaign where Romney gave us more than words; he revealed a personality and emotion, things that make a candidate real to voters. Romney not only acknowledged the challenges of the post Civil Rights Movement and the election of President Obama, something the Republican Party has failed to do for many years.

“If someone had told us in the 1950s or 60s that a black citizen would serve as the forty-fourth president, we would have been proud and many would have been surprised,” said Romney. But the most poignant moment was when Romney admitted, “Many barriers remain” for blacks and “old inequities persist.  In some ways, the challenges are even more complicated than before.”

Romney made a smart move in recognizing the ongoing economic and equality disparities plaguing blacks.  He then told the crowd why they should vote for him. Without directly linking Obama’s name to the dire straights blacks find themselves in under his failed policies, Romney noted black unemployment rose in June from 13.6 percent to 14.4 percent and is almost twice the national average. While blacks represent 17 percent of public school students, Romney said 42 percent of blacks are trapped in failing schools.

Romney declared “we need a new plan” and it starts with the promoting the family. Citing a Brookings Institution study, Romney said the probability of being poor is 76 percent if you don’t finish high school, get a job and wait until 21 to get married. If you do all those things, your chance of becoming poor is just 2 percent. Romney said he would promote policies that uplift families and support traditional marriage a comment that elicited applause from the crowd. By contrast, Obama’s support of gay marriage angered many blacks and black pastors, who have threatened to vote against him in November.

With respect to school reform, Romney said as a champion of charter schools and school choice, he is aligned with black Americans on the issue while Obama and Democrats consistently oppose vouchers, charters and choice.  (Obama softened his position slightly last month by financing 85 additional voucher slots for DC’s program) While Governor of Massachusetts, Romney said he worked with black leaders to keep charter schools open after the Democrat legislature voted to close them and highlighted a program he created where the top 25 percent of high school graduates were offered full four year scholarships to Massachusetts colleges or universities.

Other than getting booed when he talked of repealing Obamacare- a move by Romney that was unnecessarily provocative- the GOP nominee hit a home run with the NAACP speech. He was at ease, genuine and aggressive in a way I’ve never seen him before. Romney didn’t do anything magical. He simply took the Republican message to black voters and curiously didn’t use the word Republican once. This will go a long way in earning Romney the respect from black liberals.

“If you want a president, who will make things better in Black community, you are looking at him,” Romney roared. I think the NAACP crowd thought to themselves, “maybe you’re right, maybe you’re just right.”