U.S. President Barack Obama. (Pool/GETTY IMAGES)

The nonprofit organization teamed up with AllHipHop.com, Rock The Vote and the Black Youth Project to host a viewing party to engage young minority voters and reach out to kids who wouldn’t necessarily watch the address on mainstream media channels like CNN or NBC according to Sarah Stern, a spokeswoman for The League of Young Voters.

“We want it to be a jumping off point for conversations,” she said.

Because the group seeks to engage young people, social media is being heavily incorporated in promoting the party. The same Twitter hastag from last year #BarackTalk is being used for those wanting to join the conversation online. The topic trended last year in the District and New Orleans.

The viewing party includes a panel discussion featuring Goldie Taylor of TheGrio.com, Chuck Creekmur, founder of AllHipHop.com, rapper Dee-1 and other cultural and media personalities. The event will be streamed live on YoungVoterLive.com.

Stern said the groups wanted to invite hip-hop artists, activists, musicians to entice young voters by allowing them to hear opinions from faces and names they may already know and be interested in, as opposed to more political pundits.

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