The American Enterprise Institute has announced a $50,000 video contest to promote the moral case for free enterprise that touches on one of the three major themes in the new book from AEI President Arthur Brooks, “The Road to Freedom”: 1) Free enterprise promotes earned success; 2) Free enterprise promotes real fairness, in which rewards are tied to merit; and 3) Free enterprise lifts up the poor and vulnerable.

From the announcement:

At the American Enterprise Institute, we recognize that free enterprise isn’t an economic alternative--it’s a moral imperative.

But free enterprise needs defenders. That’s why AEI is proud to announce a $50,000 video contest. We’re calling on everyone who loves America’s system of free enterprise to submit a short video (under two minutes) that sets forth its worth — not on the basis of political ideology or economic efficiency, but on the basis of simple moral truths, namely:

•Free enterprise promotes earned success, which is the substance of lasting happiness.

•Free enterprise promotes real fairness, based on merit and hard work.

•Free enterprise does the most good for the most vulnerable by supplying both ample charity and unmatched opportunity.

Finalists will be judged by a panel including: S.E. Cupp, New York Daily News columnist and GBTV host; Jonah Goldberg, American Enterprise Institute fellow, author of “The Tyranny of Clichés” and National Review editor; Kristina Kendall, executive producer for “Stossel” on the Fox Business Network and Remy Munasifi, comedian .

Three prizes will be awarded that includes a $40,000 first prize, $7,500 for second place and $2,500 for third.

Entries must be received by Sept. 4, 2012. Complete details can be found at AEI.