“Up All Night”: Will Arnett as Chris, Carly Prince as Amy, Christina Applegate as Reagan. (Colleen Hayes/COLLEEN HAYES/NBC)

According to NBC Entertainment chairman Robert Greenblatt: “We made comedy an important goal” and they are “thrilled with the creative direction of both shows, as well as the potential for them to continue to build loyal audiences in the coming months.”

And yet, “Up All Night” averaged about 5 million viewers last week and finished fourth in its Wednesday-at-8 time slot among 18- to 49-year-olds. Sound familiar?

Ditto “Whitney,” on Thursday nights at 9:30.

Now, about those two new chick-coms:

“Up All Night” is executive-produced by “Saturday Night Live” impresario Lorne Michaels (Christina Applegate, Will Arnett and Maya Rudolph star).

“Whitney” — a rare multi-cam laugh-tracked sitcom on NBC’s lineup — stars Whitney Cummings and Chris D’Elia. Cummings is also one of the executive producers.