With just three weeks until its premiere, ReelzChannel has sold just 20 percent of the ad inventory on its controversial Kennedy project. And no major advertiser has signed on to the miniseries which History dropped after deciding it did not meet its exacting standards -- which is saying something, for the network that telecasts “Pawn Stars.”

The head of ReezChannel, Stan Hubbard, is frustrated, and told Ad Week — which landed him a fawning story in the trade publication , in which advertisers were denounced as “wusses” who “aren’t even giving the program a chance.”

Here’s a peek at what those “wusses” are so scared of