NBC News’s election coverage just got a whole lot more fun.
Earlier this month, Ryan Seacrest went on “Today” show to announce he’s joining the “NBC family,” that his first assignment would be to help cover the London Summer Olympics, and to ask Matt Lauer how much longer he intended to stick around on “Today.” No mention was made that Seacrest would become a “special correspondent” on Matt’s show.
Thursday of this week, NBC Sports announced that “top TV broadcaster” Ryan Seacrest would join John McEnroe and Bela Karolyi as correspondents at the Summer Games.
Friday, NBCUniversal parent Comcast announced it had reached a “groundbreaking multi-platform agreement with top TV broadcaster Ryan Seacrest.”
“Top TV broadcaster” is apparently to Ryan Seacrest what “King of Pop” was to Michael Jackson – something his reps negotiated for him to be called – mandatory – in news releases.
Anyway, the new deal, which finally got wrapped up Friday, is for two years — the same length of time as his new deal with Fox to stick around as host of the country’s most watched TV series, “American Idol.”
In addition to his “Today” show “special correspondent” duties, Seacrest will contribute to NBC News’s primetime programming – which we hope means he will help find a pulse on primetime newsmag “Rock Center.” It’s comforting that, after recruiting all those presidential offspring, NBC News is this time getting someone who has some CNN show hosting experience.
Seacrest also will be a producer and contributor to NBC Entertainment programming.
Comcast, in addition to owning NBCUniversal, owns E! network, where Seacrest has starred for years.
Seacrest will continue in his role as managing editor of E! News, and will occasionally contribute and produce editorial content and “high-profile celebrity interviews” for that cable celebrity-obcessed network. He will also continue to host and produce E!’s “Live from the Red Carpet” franchise, which recently delivered its most watched awards season in the network’s history.
NBC’s coverage of The Golden Globe Awards also just got a whole lot more interesting.
“Ryan is an extraordinary talent who has been an important part of the Comcast family for a long time,” NBCUniversal CEO Steve Burke noted in Friday’s announcement.
In Friday’s announcement, NBCUniveral/Comcast finally mentioned that Seacrest hosts the country’s most watched primetime entertainment series, “American Idol,” and exec produces and hosts ABC’s “Dick Clark’s New year’s Rockin’ Eve.” The announcement also acknowledged Seacrest hosts and produces “On Air with Ryan Seacrest,” the market-topping nationally syndicated Los Angeles morning drive-time radio show for Clear Channel’s KIIS-FM, as well as a nationally syndicated Top-40 radio show.
The company also tipped its hat to Seacrest’s production company, which brings us “Keeping Up with the Kardashians” — the highest-rated show on E! -- as well as the spinoffs “Khloe and Lamar,” “Kourtney and Kim Take New York,” and “Kourtney and Kim Take Miami.” His company also produces “Jamie Oliver’s Food Revolution,” and recently produced Bravo’s “Shahs of Sunset.”
“Joining the Comcast family six years ago was a game changing experience for me,” Seacrest said in Friday’s announcement, adding that he’s “humbled to have the confidence” of Burke, and NBC Broadcasting chairman Ted Harbert (the guy who used to run Comcast’s cable network and hired Seacrest for E!) and Chairman of NBCU Cable Entertainment chairman Bonnie Hammer.