The Washington Post

Savannah Guthrie’s first week: ‘GMA’ beats ‘Today’ by highest weekly viewer margin in 17 years

Robin Roberts and George Stephanopoulos of “GMA.” (Ida Mae Astute/ABC)

This time, “GMA” overtook “Today” in total viewers by the highest weekly margin in 17 years, ABC announced on Tuesday. “GMA” averaged 4.57 million viewers, with “Today” at 4.213 million (a difference of 357,000).

In terms of adults 25-54 (the target for news programming), “Today” scored 1.711 million, compared to “GMA’s” 1.709 — which ABC noted is the closest news demo performance in about 17 years.

Guthrie, the show’s former newsreader, started last week, after longtime “Today” staffer and short-lived co-host Curry bid farewell last month.

View Photo Gallery: With Savannah Guthrie replacing Ann Curry, here’s a look back at the many host shuffles at the NBC morning show. — By Lisa de Moraes

Emily Yahr covers pop culture and entertainment for the Post. Follow her on Twitter @EmilyYahr.


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