Four days after Comedy Central late-night star Stephen Colbert floated his name as the replacement for Republican Sen. Jim DeMint, Public Policy Polling reported that South Carolinians like the idea.


His closest competition: Tim Scott with 15 percent, according to the pollster.

The decision’s up to the state’s governor, Nikki Haley (R), who will serve in the seat until a special election in ’14.

DeMint announced last Thursday that he will vacate his Senate seat in January to run the conservative think tank the Heritage Foundation.

That same night, Colbert, a South Carolina native who’d made a push to get on the presidential ballot in the state, urged viewers to tweet the governor and urge her to appoint him because, he explained, “When I look at the U.S. Senate, I say to myself: ‘You know what they could use? Another white guy.’ ”

Haley, PPP noted, is among the country’s less popular governors, with just 42 percent of voters approving of the job she’s doing — ranking her 35th out of 43 sitting governors that PPP has polled on.

The path back to popularity? Appointing Colbert. That’s because it is Democrats and Independents who are most pining for a Colbert appointment. Those are also the voters Haley most needs to improve her relations with.

Sadly, PPP’s poll came out three days after Haley responded to Colbert, via Facebook, declining to give him the post, owing to his inability to name the state’s official beverage when she was a guest on “The Colbert Report.”

It’s milk, BTW.