Pictured: (l-r) Front row: Nick Lachey, Dean Cain; Standing: Terry Crews, Picabo Street, Eve Torres, Todd Palin; On top: Laila Ali, Dolvett Quince. (NBC/CHRIS HASTON/NBC)

This is not entirely surprising, given that “SES” exec producer Mark Burnett also exec produced Sarah Palin’s TLC reality series “Sarah Palin’s Alaska” — and, late last year, word around Hollywood was that Sarah Palin and Burnett were now pitching a reality series about Todd’s career as a championship snowmobile racer. Apparently there were no takers.

Maybe more surprising, General Wesley Clark, the former Supreme Allied Commander Europe for NATO and 2004 presidential candidate,  is going to go-host the show with “Entertainment Tonight” and “Dancing with the Stars” alum Samantha Harris.

We’ll give you a moment to mull that pairing.

“The general’s legendary record in the U.S. armed forces commands respect as he brings so much practical knowledge that will infuse the show with priceless insight,” NBC alternative and late night programming president Paul Telegdy said in Monday’s announcement.

When “Stars Earn Stripes” debuts in August, Palin will be part of a lineup of “celebrities,” many of whom are serial reality-series participants: boxing royalty Laila Ali, actor Dean Cain, former NFL player Terry Crews, singer Nick Lachey Olympic gold medalist Picabo Street, NBC’s “The Biggest Loser” trainer Dolvett Quince, and WWE star Eve Torres.

 Each week on “Stars Earn Stripes,” the competitors, teamed with members of the military or law enforcement, will attempt to complete “missions” inspired by actual military exercises. The winnings will be donated to first-responder and veterans groups. Palin, for example, is playing for Armed Services YMCA Alaska, NBC said.

 “I am thrilled to join ‘Stars Earn Stripes’ as host and look forward to watching the celebrity cast members test themselves as they step up to take on these tough challenges,” Clark said Monday in a statement about the show, which Burnett is exec producing with Dick Wolf and David A. Hurwitz (“Fear Factor”).