Exec producer Bill Lawrence with “Cougar Town” star Courteney Cox. (Bruce Birmelin/ABC)

It seemed a little thin to TV critics who, about 12 hours earlier, were whipped into a lather by “Cougar Town” creator Bill Lawrence at an open-bar news conference — highly effective location, BTW — about ABC’s having had the crust to put on a lousy show like “Work It,” while leaving “Cougar Town” hanging.

“Good morning — so what did you think of ‘Work It’?” ABC’s ”Peck’s Bad Boy” of Programming Paul Lee egged on the critics as he walked on stage first thing the next morning.

“I think ‘Cougar Town’ is great,” Lee insisted when one of the critics asked, sternly: “What kind of message are you sending out about the network’s support and commitment” to the Courteney Cox comedy.

“I love Bill,” Lee said. “I used to be a pirate when I was a show-runner, and I’m now kind of the Navy, and he does such a great sort of pirate job of getting his audiences excited, and that helps us, too.”

Lee said he always tells his show-runners to take a page from the Bill Lawrence Pirate Book of Self-Promotion and Press Management, because he does such a great job of getting people whipped up over his shows.

Lawrence is the same guy who created and produced “Scrubs,” about which he confided to TV critics that he was getting jerked around by NBC — for seven years.

The night before Lee’s Q&A, Lawrence picked up the tab at the conference hotel bar, as critics drank liquor, sipped champagne and nibbled finger food while Lawrence groused about “Courage Town’s” fate and handed out sizzle reels.

As the critics drank more and grew hotter about the whole matter, they began to urge Lawrence to stick it to The Man — go to cable!

“I like my job. They don’t pay s--- in cable,” responded Lawrence, who noted that broadcast pays “the premium dough.”

“There is no Shangri-La, man!” said Lawrence, adding that ABC is the best partner he’s ever had.

Well, then, critics said helpfully, stick it to The Man and take your comedy straight to the Web!!

“You’re tapping into a conversation I have had with my wife,” he said. Unfortunately, he continued, she likes to buy expensive clothes. (His wife, Christa Miller, is one of the stars of “Cougar Town” and was also in the cast of “Scrubs.”)

Gee, Bill Lawrence’s life sure is tough!

By the end of the open-bar news conference, TV critics were of a single mind: “Cougar Town” has been shafted because Paul Lee doesn’t like it. Instead, critics decided, Lee prefers a stupid sitcom about cross-dressing guys because Lee’s a Brit, and Brits love shows about men in drag — the uglier the better.

Lee insisted Tuesday that he thought there was room on ABC’s schedule for “a very, very silly show” such as “Work It.” TV critics exchanged meaningful glances.

And, Lee said he did not ‘get’ the GLAAD backlash over the sitcom.

“I didn’t really get it. I love ‘Tootsie.’ I don’t find it to be offensive,” said Lee, adding: “So in that particular case, I didn’t get it. But that’s probably me.”

To recap: To Lee, “Work It” is “Tootsie.”

Ratings for “Work It” have been higher than TV critics expected but “lower than was perfect for a pickup,” said Lee, who added that he’ll wait to see its ratings over the next few weeks.

When not professing his love for “Cougar Town,” Lee discussed the disappearance of the word for female canines from two of his show titles: “Don’t Trust the B---- in Apartment 23” and “GCB.” The latter title, Lee insisted, “officially stands for ‘Good Christian Belles,’ you know,” even though the popular book on which the show is based is “Good Christian B-----s.”

“On broadcast, it turns out, it’s not a word that you want to use in the title,” joked Lee, who most recently was head of programming at the cable network ABC Family and, before that, at cable’s BBC America.

Lee insisted that it was “sort of by chance that we have two” such titles. But, he noted happily, ABC is spreading out its launches over a couple of months.

“I didn’t want to do my trilogy,” he quipped.

Also gone is the cross-over-cleavage promo for the Dallas-set “GCB” that critics saw earlier this season. Lee said that’s because focus groups told them they didn’t like it as much as the new campaign look: rhinestone cross on a white cowboy hat.

Lee batted aside suggestions that “GCB” makes fun of Christianity, insisting the show is”actually very pro-religion, but it looks at hypocrisy — which is, by the way, a tradition that goes back. . . hundreds of years.”

This is a show, he said, about “Texas women and their big attitudes and big hair and big shoes.”

Later in the day, “CGB” exec producer Robert Harling insisted that “the church is sacred” in the show.

“We will never ever look at this other than in most respectful way possible,” Harling said. The comedy, he said, comes from watching people “try to be good” and failing, not from mocking Christianity.

One TV critic wondered how gratified Harling was that “Once Upon a Time” — which had been a finalist in the critics’ annual informal “Mostly Likely to Fail” competition — was instead one of the best performing new series of the fall.

In case you missed it: “Once” is about a 28-year-old bail-bonds collector chick who was abandoned as a baby and who, in turn, gave her own baby boy up for adoption. Only, now her 10-year-old son, Henry, tracks her down because he thinks Mom is the missing daughter of Snow White and Prince Charming. He also thinks his mother was sent away to protect her from the Evil Queen’s curse, which somehow forever trapped the fairy-tale world, which is frozen in time and now accessible only from some glutinous New England town called Storybrooke.

Lee said that he knew it was “an amazing piece of television” and that research indicated viewers were hungry for fairy tales — as well as horror, screwball comedy and small guy pitted against the world. He also said it was “wonderful” to find out fairy tales actually did resonate with viewers.

“It’s really fun to be doing these jobs at a time when you can take risks, and when shows that you’re passionate about — that are different and take risks — work,” he added.

“If you were in a world where only least objectionable television worked,” he said, “my job wouldn’t be nearly as fun.”