Paul Hirschbiel (D) unveiled the first television ad of his campaign to unseat Rep. Scott Rigell (R) as he seeks to introduce himself to voters in the Hampton Roads region.

Hirschbiel, a wealthy businessman, is looking to oust the freshman Rigell from the Virginia Beach-based 2nd district. With the redistricting process having made nearly every incumbent in the state safer, Hirschbiel vs. Rigell is generally viewed as the most competitive U.S. House contest in the commonwealth.

Hirschbiel’s ad, “Teachers,” calls him “instrumental” in setting up early childhood education programs in Hampton Roads, among other places, and notes that he “gave up a career in business to help kids instead.” Hirschbiel has been involved with several different educational non-profits since retiring in 1998 from Cornerstone Equity, the venture capital firm he co-founded.

The Hirschbiel campaign is spending more than $70,000 to air the ad for a week on broadcast stations. Both Rigell and Hirschbiel are wealthy and capable of writing seven-figure checks to fund their campaigns.