Pete Snyder, a technology entrepreneur and former Fox News commentator who oversaw Republican campaigns in Virginia this year, announced Monday that he will run for lieutenant governor.

Pete Snyder (Courtesy Pete Snyder)

Snyder pioneered social media marketing at New Media Strategies and now serves as CEO of Disruptor Capital. He plans to market himself as a political outsider with business acumen, focusing on education reform and jobs.

“I think it’s due time that we have someone with real private sector experience in the arena,” he said in an interview.

Snyder, who plans to make appearances in Southwest Virginia, Hampton Roads and Northern Virginia this week, joins an already crowded field of candidates. The incumbent, Lt. Gov. Bill Bolling (R), is running for governor.

Other Republicans who have expressed an intention to run or have officially declared themselves candidates are: Jeannemarie Devolites Davis, a former delegate and state senator and the wife of former congressman Tom Davis; Del. L. Scott Lingamfelter of Prince William; state Sen. Stephen H. Martin of Chesterfield; Corey A. Stewart, chairman of the Prince William County Board of Supervisors; Susan Stimpson, chairwoman of the Stafford County Board of Supervisors; and E.W. Jackson, a Chesapeake minister who ran unsuccessfully for the GOP nomination in this year’s U.S. Senate race.

Two Democrats are seeking the office: Aneesh Chopra, the nation’s first chief technology officer; and state Sen. Ralph S. Northam of Norfolk, a pediatric neurologist who plans to make a formal announcement Dec. 6.