Danish officials say Marmite breaks food laws passed in 2004, according to CNN.
Marmite joins a long list of beloved foodstuffs banned in Denmark, including malted milk hot drink Horlick’s, Australian spread Vegemite, and milk flavoring product Ovaltine.
Marmite has always polarized its fans, with a powerful salty and savory taste that has led to the marketing slogan: “Love it or hate it.” But Brits in Denmark, who slather the sticky, dark brown paste on toast and see it as a comfort food while abroad, are no longer divided on the issue.
Many tweeted their unified horror about the ban, including a fake Queen of England Twitter account:
Denmark has banned Marmite. Seriously considering banning Denmark.
First the Rapture now the Marmite fatwa,what is left to believe in any more !
Even the British news site the Guardian stirred the pot:
Lego, bacon, Sandi Toksvig, the Killing - what should UK ban in retaliation for Danish Marmite ban? http://t.co/nomQF0c
Paddington the bear falls squarely in the love Marmite camp: