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Apple kicks off its big event with a Carpool Karaoke with James Corden

Apple chief executive Tim Cook has taken the stage, after an intro with James Corden. The host of “The Late Late Show” drove Cook and Pharrell to the event — though no Pharrell is on stage — in one of his viral Carpool Karaoke sketches.

Earlier this year, Apple announced that it would work with Carpool Karaoke — minus Corden — on a series for iTunes.

The segment was a good segue into updates about Apple Music. Cook said that Apple now has 17 million Apple Music subscribers.

Apple keynote event: Here’s what you need to know

Apple is expected to unveil its new iPhone and next-generation Apple Watch Wednesday at the Bill Graham Civic Auditorium in San Francisco starting at 1 p.m. EST.

Follow along here as Washington Post writers Hayley Tsukayama and Steven Overly keep you up to date with news and analysis as the event unfolds.

Read: What to expect from the event