After the policy garnered headlines over the weekend, sustainability experts said it is rare — even as employers become more focused on showcasing their environmental friendliness — to see companies make a direct connection between meat and climate emissions. Such environmentally tied policies on employee behavior — such as tracking printing habits or financial rewards for public transit use — could be a sign of things to come, as employers seek to prove their environmental mettle with millennial workers attracted by such progressive policies.
“It’s a sign of the way things are moving, as employees today expect employers to have a social and environmental conscience,” said Virginia Hoekenga, deputy director of the National Association for Environmental Management, an association of corporate environmental, health, safety and sustainability leaders, most of whom work for large corporations. Companies “understand it’s a talent war out there, and employees are looking for employers that are demonstrating their commitment to environmental progress.”
While many companies institute environmental policies to help with energy consumption and improve the bottom line, they are also taking measures that are more visible to workers, Hoekenga said. Many are offering financial incentives to reward public transit, composting food in the corporate cafeteria or adding green roofs to buildings to advertise their environmental awareness, even while they also take behind-the-scenes measures to reduce toxicity in manufacturing or change out industrial lighting to LEDs. American Airlines and Starbucks both recently said they would phase out plastic straws.
In the letter to employees, McKelvey pointed to research showing that avoiding meat has an environmental impact that could outweigh the use of a hybrid car, suggesting WeWork could save an estimated 16.7 billion gallons of water, 445.1 million pounds of carbon dioxide emissions and more than 15 million animals by 2023 by eliminating meat at company events.
How exactly the policy would be enforced is unclear. Gwen Rocco, senior director of corporate communications at WeWork, said in an email that while the meat-free initiative does extend to expenses, the company would not comment further about how it would distinguish between, say, meat and vegetarian dishes listed on a submitted restaurant receipt. WeWork’s effort does not mean employees or members who work in its facilities cannot bring their own meat, or that members can’t serve meat at their own events. The effort only applies to food purchased with WeWork money, and fish is not included in its initiative.
While the effort was announced by WeWork leadership, employees have previously pushed for other sustainable measures, such as hosting 100 percent plastic free events in Montreal or efforts at two buildings in London that have gone “zero plastic,” Rocco said.
The concept of a meat-free workplace is not unprecedented. For instance, Physicians Committee for Responsible Medicine, a nonprofit that promotes preventive medicine and nutrition issues, has mandated vegan-only food in its Washington, D.C., office, currently home to roughly 80 staff members, since the 1980s, confirmed PCRM communications assistant Noah Kauffman. Google has been experimenting with “plant-forward” recipes that nudge employees toward less animal protein at its offices, Fast Company reported in 2017. An organization called Vegan Leaders in Corporate Management launched a program last year to help companies embrace vegan trends as part of their employee wellness programs.
Activist group PETA also has a “Meatless Monday” workplace initiative, and said in an emailed statement that it is sending a “Compassionate Business Award” to WeWork for the new policy. PETA’s offices have, of course, been meat-free for “decades,” said PETA media liaison Sofia Chauvet.
Natalie Stewart, communications director for the Green Building Alliance, said employers may decide that to meet a new building certification known as the WELL Building Standard takes a holistic approach to sustainability. That could mean going beyond the LEED standard requirements to include criteria like fitness or nutrition in evaluating a building. The new program requires buildings to ban trans fat substances, for instance, or meet refined sugar limits in food “sold or provided on a daily basis on the premises,” according to its website. WeWork’s Rocco said its initiative was not affiliated with the standard.
Hoekenga said that WeWork’s connection between meat production and climate change is surprising — “that’s bold of them to be so direct” — but that food in the workplace is becoming a focus for companies in their sustainability efforts.
“My best guess is most of the companies I would consider in the forefront of corporate America have already addressed a lot of food waste issues, and sourcing locally is making its way into cafeterias,” she said. Workplace menus with a conscience are “not a brand new idea, but it’s really being pushed forward and embraced by a younger workforce.”