Among the steps the airline said it has taken: launching a company-wide training on implicit bias, conducting an independent analysis of where the company falls short on diversity and inclusion measures, overhauling how it investigates customer complaints of discrimination, and making it easier for its own employees to report concerns.
“We appreciate that they stepped up and are now pursuing an aggressive course of action to address the concerns that we raised,” Derrick Johnson, president and chief executive of the NAACP, said in an interview.
Johnson, who announced the lifting of the travel advisory at the NAACP annual convention in San Antonio, said the organization has engaged in a “very candid, open and ongoing dialogue” with American Airlines about the “realities for African Americans” who travel on American and other airlines.
The NAACP had issued its unusual warning after several incidents involving American Airlines. Those include an African American man who said he was forced to give up his seat on a flight from the District to North Carolina after he responded to discriminatory comments hurled at him from two white passengers, as well as an African American woman who said she was removed from a Miami-to-New York flight after she complained to a gate agent about having her seat changed without her consent.
“We received calls from our members across the country consistently complaining about the same set of activities,” Johnson said. “I hope the corrective action that American Airlines is pursuing would assist other airlines in making sure that African American passengers are not singled out in any form that appears to be discriminatory in nature.”
Doug Parker, chief executive and chairman of American Airlines, said the company would continue building its implicit-bias curriculum to ensure that employees and customers feel “respected and safe.”
“This is not to say our work is complete by any stretch,” Parker said in a statement. “On the contrary, we have only just begun.”
The airline began training 6,000 company leaders to recognize and address their own implicit biases in January. It rolled out the training this summer to all 130,000 employees through an online program. The company plans to launch a customized in-person training by the end of the year, to carry over into 2019, so that employees can better understand how implicit bias applies in workplace situations.
The airline implemented a new policy to address discrimination complaints, requiring a specialized team to call customers to discuss their experiences. All customer complaints related to discrimination should now be routed through the specialized team for prompt investigation, the company said.
Johnson said the NAACP would continue to monitor American Airline’s progress on its commitment to address bias complaints.
“They understand this issue cannot be addressed in any one-day seminar,” Johnson said. “It’s an institutionalized process, and the actions they are taking are substantive in nature.”
The new effort by corporations to address implicit bias comes after a string of high-profile instances of discrimination against African Americans going about their everyday lives, with corporate representatives summoning the police against black people waiting at Starbucks for a business meeting, shopping for prom at Nordstrom Rack, working out at LA Fitness and trying to use a valid coupon at CVS.
Starbucks in May closed 8,000 stores to conduct racial-bias training for employees as the start of what the company says will be an ongoing effort to address issues of inclusion and discrimination.
The travel warning against American Airlines was only the second in the 109-year history of the National Association for the Advancement of Colored People.
The NAACP issued its first travel advisory last August against the state of Missouri amid an increasingly racially charged environment. Johnson, a longtime Mississippi activist who began leading the NAACP a year ago, had warned African Americans to exercise “extreme caution” when traveling through Missouri because black people there were 75 percent more likely to be stopped and searched by police officers than whites.
Johnson told The Washington Post on Tuesday that the organization has no plans to lift the Missouri advisory.
“The state of Missouri has not made any effort to ensure that their laws would support an environment where African American travelers would have any level of security that their due-process rights would be protected,” Johnson said.