It eventually prospered, going on to host foreign dignitaries, presidents and Hollywood stars. Frank Sinatra kept a suite at the Waldorf for years as did composer Cole Porter. Every president since Herbert Hoover stayed there until 2015. That is when President Obama stayed elsewhere after the Chinese takeover of the property sparked spying concerns.
The hotel’s history of weathering economic booms and busts may serve it well today.
After closing in 2017, its owner, China-based Dajia Insurance Group, is launching condominium sales at the hotel after a $1 billion renovation. The Towers at the Waldorf Astoria is offering 375 hotel rooms and — for the first time — 375 luxury residences for sale.
One-bedroom units start at about $2.6 million with four bedrooms measuring 3,000 square foot starting at $18.5 million. The property also includes two trophy penthouses in the pinnacles of The Towers that will probably cost in the tens of millions of dollars.
But the project arrives as Manhattan’s real estate market is struggling.
Home sales on the island slipped 1.2 percent year-over-year in the fourth quarter of 2019, according to appraiser Miller Samuel and Douglas Elliman. After years of excess, Manhattan sales have declined in eight of the past nine quarters, reaching the lowest level in the past decade.
A glut of new housing and a shrinking foreign-buyer pool are impacting sales, say housing experts. But recession fears have also been growing for months, and the recent stock market gyrations as the coronavirus spreads will probably further depress sales.
While the developer is banking on the property’s rich history to attract wealthy buyers, Dan Tubb, senior director of sales at The Towers of the Waldorf Astoria, says a mix of prices and units will also be attractive to buyers.
“Most of the units for sale will be two bedrooms or smaller with studios starting at about $1.7 million,” he says. “These prices will be very competitive in this market.”