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Trump’s new social media SPAC is soaring. Also, what is a SPAC?

So-called ‘blank-check’ companies have skyrocketed in popularity in recent years, but they’ve also drawn regulatory scrutiny and the ire of investors who suffered losses.

Former president Donald Trump is using a special purpose acquisition company, or SPAC, to launch his new business venture. (Chris Delmas/AFP/Getty Images)
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This week, a company that doesn’t do any business saw its stock soar as much as 400 percent on word it would help launch Donald Trump’s social media platform. The same day, another “blank check” company helped power WeWork’s Wall Street debut — two years after the work-sharing company ditched plans for an initial public offering amid skepticism about its finances and leadership.

Both ventures are centered on special purpose acquisition companies, or SPACs, which exist solely to raise money from investors and find a private company with which to merge and go public.

Although SPACs in their current form have been around since the early 2000s, they have exploded in popularity in recent years, drawing in celebrities such as Shaquille O’Neal, Jay-Z and the former president. But they’ve also drawn regulatory scrutiny, the ire of investors who got burned and some harsh pullback from the market. Here’s what you need to know about this IPO alternative.

Trump’s new social network could fit an old business model: Lending his name to make low-risk profits

What is a SPAC?

SPACs are essentially shell companies that allow groups of investors to raise money, list on a stock exchange, and then quickly take a private company public in a way that bypasses the rigorous process of a traditional IPO.

SPACs are also known as “blank check" companies because they exist as pools of cash without an explicit investment target — until they find their corporate soul mates.

Trump is pitching his new social network as a nascent rival to the Big Tech companies that will grant him unfettered space to deliver his thoughts and build an alternative to “the liberal media consortium.” In addition to building out a social network, Trump Media & Technology Group plans to have a subscription streaming service spanning news, entertainment and podcasts.

Digital World Acquisition Corp., the SPAC partnering with Trump, sees in the former president a massive following, and plans to expand the company to provide “world class leading technology services” with “strong and secure social networks and diverse media offerings.”

It already is posting staggering gains. Last week, before the Trump venture was announced, DWAC was trading around $10 a share. On Thursday, it shot up to $40. On Friday, it closed near $94, up 107 percent on the day.

Digital World SPAC is “outpacing gains previously seen across the SPAC universe, likely fueled by retail investors driven by Trump’s large following and notoriety,” said investment strategist Nicole Tanenbaum of Chequers Financial Management. But, she noted, other SPACs that soared after merger announcements often saw their shares fall later, “bringing potential losses to individual investors while the sponsors and early investors have still cleaned up nicely as a result of the SPAC structure.”

The deal also could fit a familiar Trump business model: lending his name and reputation to other people’s businesses, generating revenue for himself with little work or overhead.

Though the Trump Organization faces an array of challenges — including mounting losses at some businesses and a criminal indictment of its chief financial officer — the social media venture would allow Trump to make a run at the tech sector without much risk.

“There’s nothing surprising. The only surprising thing would be if he actually put his own money into it. He’s always an other-people’s-money people guy,” Gwenda Blair, who wrote a biography of Trump, his father and his grandfather, told The Washington Post. If the SPAC venture doesn’t require Trump to invest money, she said, “what’s the downside? It’s all upside.”

The former president previously ran a publicly traded company, Trump Entertainment Resorts, which included his Atlantic City casinos. It operated for roughly two decades starting in 1995, but for Trump’s investors, it was a disaster: The company lost more than $1 billion, its stock price nosedived, and it filed for bankruptcy three times, in 2004, 2009 and 2014. Trump himself made out well, however: He collected more than $44 million in salary, bonuses and other compensation.

“Avoiding being responsible, in any ultimate sense, is a constant in his strategy,” Michael D’Antonio, a Trump biographer, told The Post.

“If you think of him always looking for ways to try businesses without being truly responsible — combined with his sense that he can do anything — then this is kind of natural,” he said.

Pranksters have already defaced Trump’s new social network

Why are SPACs popular?

SPACs have drawn immense interest in the past year because they can save companies and investors time and money. They allow stakeholders to strike quickly, taking advantage, for example, of the dramatic upturn on Wall Street, where the S&P 500, a benchmark for the market, has nearly doubled since the initial shocks of the pandemic.

The broader investment frenzy unleashed by the coronavirus economy has also been a factor, as hedge funds, celebrities and retail investors scramble to find the next hot moneymaker amid so much volatility and uncertainty. Shaq was tapped as a strategic adviser to a SPAC eyeing acquisitions in the media and technology industries, and former U.S. House speaker Paul Ryan (R-Wis.), took a chairman role at another SPAC — just two notable examples.

Through the first six months of the year, 350 SPACs were registered with the Securities and Exchange Commission and have been priced, raising more than $100 billion, according to the data provider Dealogic.

But after a frenzy of activity, investor appetite appears to have cooled. SPAC IPOs dropped significantly in April, according to the findings, as the bulk of activity took place during the first three months of the year. Still, the splashy SPAC activity this year dwarfs historic levels: 248 SPACS were formed last year, and 59 in 2019.

WeWork’s second go is a stunning turn of fortune for the office-space provider, once valued at nearly $50 billion. Adam Neumann, the company’s founder, stepped down as CEO in 2019 amid concerns about the company’s governance structure and massive losses. Neumann’s own erratic behavior and reported self-dealing became the subject of intense investor criticism, marking a rapid fall from grace as the company ditched plans to proceed with a much-hyped IPO.

But the SPAC deal appears to have given WeWork another life. On Friday, shares climbed 10.5 percent to close at $13.03.

Adam Neumann to exit WeWork with $1.7 billion as SoftBank takes over

How do SPACs differ from IPOs?

SPACs typically face fewer regulatory requirements than a traditional IPO, an arduous process that can entail months of negotiations with underwriters and extensive vetting. A SPAC can take a company public in three to six months, experts say, whereas a traditional IPO rarely takes less than a year, and often twice that long.

“Importantly, SPACs can provide a faster and less expensive route to the public markets, where target companies can also often negotiate higher valuations,” said Tanenbaum. Backers potentially stand to gain massive payouts.

But the swifter process and diminished transparency also comes with added risk, since the safeguards of having a traditional underwriter with a robust due-diligence process are removed.

One danger, Tanenbaum said, is the possibility of a SPAC’s merging with a company not well-suited for public markets.

Investors are ultimately betting that SPAC managers will choose the right partners. But these entities also come with deadlines: People in charge of SPACs typically have a two-year window to identify partner companies and complete their mergers. That means SPAC managers might rush their company decisions, more focused on beating the clock than on fully weighing merger suitability, Tanenbaum said. Or they may simply fail to adequately vet the target companies, potentially chaining investors to duds.

Analysis: SPACs Were Hot in 2020 and Are Hotter Now. Here’s Why

What about the SPAC backlash?

Some of the demand for the SPAC structure has slowed, coinciding with warnings by U.S. regulators. This year, SEC Chairman Gary Gensler told members of Congress that his staff was contemplating new rules or guidelines for SPACs because he was uncertain that the existing structure adequately protected small investors.

Other pushback has come directly from investors who bet on SPACs and lost and alleged that they were misled. A wave of class-action lawsuits this year is targeting SPACs after some suffered brutal stock-price collapses.

The electric-truck maker Nikola, which went public through a SPAC and was riding high during the market euphoria this summer, has shed roughly 80 percent of its value as federal officials allege that the company misled investors. Federal prosecutors have cited the federal indictment of Nikola founder Trevor Milton as a warning to investors about the risks of SPACs.