With Black Friday, Small Business Saturday and Cyber Monday just around the corner, we asked small business owners how they plan to compete with larger retailers during the holiday shopping frenzy.We asked small business owners how they plan to compete with larger retailers during the holiday shopping frenzy.
Posted by Olga Khazan on Nov 19, 2011 11:50 PM
There’s always going to be someone who is cheaper than you. You can’t stay in business doing specials.
Posted by Lynn Skynear
on Nov 19, 2011 11:16 PM
There’s a sense of happiness with customers. Their spirits are noticeably high this year.
Posted by Jim Abicht
on Nov 19, 2011 11:18 PM
Because of the business we’re in — wine is sort of a lifestyle product — it’s very important to be even more focused during the holidays.
Posted by Amelia Moran Ceja
on Nov 19, 2011 11:25 PM
The construction, lasting throughout the holiday shopping season has cut our weekday foot traffic in half.
Posted by Julie Egermayer
on Nov 19, 2011 11:33 PM
When we set up our warehouse, we made two mistakes: We didn’t order enough inventory for the demand and we didn’t know how to properly fill the orders.
Posted by Jenifer Caplan
and Sarah Caplan
on Nov 19, 2011 11:46 PM