LiveSafe, the mobile application that allows college students to monitor campus crime and report incidents to police, has raised $6.5 million from investors, the firm will announce Tuesday.
The investment round was led by IAC, an Internet company that owns such Web sites as Ask.com, Match.com, Urbanspoon and Vimeo. Chairman and Senior Executive Barry Diller will join the LiveSafe board of directors.
LiveSafe got its start as a general public safety app under the name CrimePush, but changed its name when it shifted focus to college campuses. Jenny Abramson, a former Washington Post employee, is the company’s chief executive.
The money will be invested in enhancing LiveSafe’s product and adding staff, she said.
The app allows students or others on campus to report criminal or suspicious activity, such as theft, car accidents or mental health concerns, without dialing a dispatcher. Police then collect those tips on a dashboard to view campus safety information in real time.
“We now have the technology to make life safer for people as they go about their daily lives,” Diller said in a news release.
Abramson said IAC’s knowledge of how to reach young people on the Web through such sites as College Humor and OkCupid, among others, will give LiveSafe a boost when going after that same audience.
“IAC knows the Internet. IAC knows mobile. And IAC knows young people,” Abramson wrote in an e-mail. “So IAC brings a lot of knowledge of how to market to those people.”
Follow reporter Steven Overly on Twitter: @StevenOverly