The 24-hour region-wide online giving campaign, Do More 24, raised $1.1 million for more than 560 local nonprofits. More than 11,000 donors in the region gave to local causes that included youth development, animal rights and much more.

Throughout the day, charities flooded social media and threw live events to encourage donors to give.

United Way for the National Capital Area, which organized the event, hoped to raise at least $1 million. Even while exceeding the goal, many nonprofits say that it’s the brand awareness, not necessarily the cash, that makes the difference.

“The most important thing that happens is visibility and introducing our work to people that didn’t know about us,” said Araceli Rosenberger, communications manager for youth development nonprofit Latin American Youth Center. “By making a small contribution we get on their radar and we can notify them as other things come up.”

Latin American Youth Center held events at several locations including setting up a booth at a few bars during happy hour and handing out goodies at Best Buy in Columbia Heights.

The youth development nonprofit raised about $4,000, which officials said will support 50 youth to go through a program that prepares them for the workforce.

Charities that received the most donors and donations received additional award money.