Brandon Herman with his personalized action figure. (Jeffrey MacMillan/Capital Business)


Company:
Decision Lens.

Location: Arlington.

Number of employees: 39.

Move over, Superman. There’s a new action figure in town: Brandon Herman, director of sales at Decision Lens.

The doll is 12 inches tall and wears two polo shirts with popped collars and a gambler’s visor — jabs at Herman’s preppy style and fondness for poker.

“It’s a slightly more muscular version of me,” Herman said of his mini-me, which was given to him by his employer. “And he has very nice white teeth.”

Decision Lens, a software development company in Arlington, began awarding personalized action figures to high-performing employees a couple of years ago. So far, only two employees have received the dolls, which cost about $500 and take three or four months to make.

“We’re trying to keep it really special,” said Tony Serafino, the company’s chief operating officer. “It’s meant to acknowledge something extraordinary.”

Herman, 30, received the action figure at a company-wide meeting last year. It is now perched on his desk, next to a framed photo of his fiancee.

“It just sits there and smiles at me all day long,” Herman said.

The trickiest part of the process, Serafino said, is keeping the action figure a secret from employees. Decision Lens sends a series of head shots — stealthily acquired from friends and spouses — to Hero Builders, a toy company in Oxford, Conn., that creates individualized molds for the dolls.

Ben Hastings, director of government sales, received an action figure two years ago. He took it home and gave it to his 3-year-old son.

“He has green G.I. Joes and a lot of little construction people,” Hastings said. “But this is his first action figure.”