Whether it’s selling an image, an idea, a product or a service, people in the business and nonprofit worlds are always looking for ways to hone their skills so they can get better results. This week offers a range of opportunities for businesses and nonprofits to gain more insight into the fine art of marketing and selling.

On Tuesday and Wednesday, ASAE—the Center for Association Leadership is hosting a national conference featuring sessions on how trade associations can beef up their marketing, membership and communications.

Association participants, many of whom are struggling to recover after having lost membership during the downturn, will have a selection of 45 sessions with such provocative titles as “Run With the Big Dogs: Strategies to Play Like a Big Association on a Small Association Budget”; “Renewing More by Doing More”; and “My Job Is Marketing, Membership and Communications — How Do I Manage?”

The conference is scheduled to begin at 6 a.m. Tuesday, April 26, at the Walter E. Washington Convention Center, 801 Mount Vernon Pl. NW in the District.

The Northern Virginia Technology Council, meanwhile, is sponsoring a panel discussion Tuesday featuring sales vice presidents and recruiters — including Fred DiSalvo, sector director of talent acquisition at Northrop Grumman; Nancy Peters, vice president at CACI; and Corey Williams, vice president of global sales at Silverpop — who plan to outline job opportunities and sales trends. The session is set to begin at 7:30 a.m. at Northrop Grumman, 7575 Colshire Dr., McLean.

Not to be outdone, the Greater Washington Board of Trade is hosting Steve Richard, co-founder and head sales trainer at Vorsight Inc., in a half-day seminar Tuesday, aimed at helping participants understand their ideal customer profiles, identify the best prospects and managing time. The session begins at 8 a.m. at the Capital Hilton, 1001 16th St. NW in the District.

And finally, the Loudoun County Chamber of Commerce is sponsoring a workshop featuring Daniel Abramson, president of Staffdynamics, who will discuss sales communication techniques used to reach multiple generations. The session is scheduled to begin at 11:30 a.m. at Belmont Country Club, 19661 Belmont Manor Lane in Ashburn.

Other events of note:


Interested in becoming a Montgomery County-certified green business? The Montgomery County Chamber Community Foundation will explain how in a session starting at 8 a.m. at the foundation office, 51 Monroe St., Rockville.


Are you cut out to be an entrepreneur? The Prince George’s County Economic Development Corp. is hosting a session to help participants assess whether they have the skill sets necessary to run their own business, starting at 9:30 a.m. at the group’s office, 1100 Mercantile Lane, Largo.

— V. Dion Haynes