Comcast recently kicked off the second year of its Internet Essentials program, which offers low-cost Internet service to low-income families.

D.C. Mayor Vincent Gray (D), former NFL coach Tony Dungy, City Year chief executive and co-founder Michael Brown, and NBC-4 President and General Manager Jackie Bradford spoke about the effort during a event at Kramer Middle School in Southeast Washington.

Families whose children receive free or reduced-price school lunches can sign up for a $9.95 per month Internet package, purchase a computer for $150 and receive free training. The market price for Comcast’s Internet service in D.C. is $39.95.

“We said to ourselves, if we’re not going to take on the digital divide being in this business, how can we expect anyone else to?” said David L. Cohen, Comcast executive vice president.

Since last year, more than 100,000 families have signed up in 39 states and D.C.