Washington commercial real estate investors Ben and Dan Miller are taking a modern approach to deciding which tenants will occupy their properties. Their Web site, Popularise, lets residents vote for what businesses they’d like to see come to the neighborhood.
Gary Lustine of Lustine Realty thinks the giant Popularise banner might work better than a standard for-lease sign for the spot on 14th Street. Because it’s a second-and-third-floor retail space, he said it’s harder to fill than a street-level space might be. “We’ve been there many years, and this seems like something unique,” Lustine said. “The neighborhood gets involved, it gets talked up, and we’ll see what happens.” Jeffrey MacMillan/JEFFREY MACMILLAN Buy Photo