ROCS, a Fairfax County company that helps find jobs for college students, said the market for grads is getting hotter. The firm recently expanded into a 4,500-square-foot office space near Fair Oaks Mall for its seven employees.

“We’re seeing many more counter offers for [students] than we saw a year ago,” says co-founder Brandon Labman.

Their clients range from area nonprofits to Fortune 500 firms. Companies pay ROCS to find temporary and full-time employees from the ranks of college students.

Labman, 27, formed ROCS with $400 in a George Mason University dorm room with his friend Tom Moore, 27. The founders made it a full-time gig once they graduated in 2007.

ROCS stands for Responsible Outgoing College Students. It has helped more than 1,000 local students — most are from George MasonUniversity, the University of Virginia, Virginia Tech, the University of Maryland and George Washington University — launch careers.

So what’s hot?

“Information technology,” said Labman. “That’s our main stuff. It’s always hot in this area.”

Steve Case’s Zipcar

Former AOL mogul Steve Case had a good week.

As the single biggest shareholder (more than 17 percent) in Zipcar Inc., Case’s investment company, Revolution LLC, got a lift last week when the car rental company went public on the Nasdaq Stock Market.

Zipcar’s stock opened at $30 a share on the Nasdaq, up sharply from its initial public offering price of $18. Revolution owns more than 6.8 million shares. With the price just shy of $30 last week, that means Case’s stake is worth around $200 million.

Zipcar’s business model allows people to use cell phones, the Internet or wireless devices to find and rent cars parked in strategic locations for as little as a few hours.

The Buzz hears . . .

FBR Capital Markets has rented the “Founders Pub” at Congressional Country Club for the entire week of the U.S. Open Championship golf tournament in June. The Pub, which overlooks the 18th green and seats 120, is one of the most gracious spaces at Congressional. Eric Billings, the “B” in FBR, is a member at Congressional — and co-founder and chairman of FBR.

Interstate Worldwide Relocation Service, a Springfield-based mover, recently signed a corporate sponsorship for the 2011 season with NASCAR driver Andy Lally. The deal includes the company’s name and logo prominently displayed on Lally’s No. 71 surf green Ford Fusion. Lally’s car with Interstate’s brand has already raced in its first Sprint Cup Series in Dallas.

Russell C. “Rusty” Lindner, 56, chairman of District-based Forge Co. (which includes Colonial Parking), was appointed a Class C director of the Richmond Federal Reserve Bank. Federal Reserve Banks have nine-member board, with three Class A, Class B and Class C directors. Class C directors, who serve staggered three-year terms, represent the interests of agriculture, business and consumers. According to the Fed’s site, “the boards of directors of the Reserve banks and branches provide the Federal Reserve system with a wealth of information on economic conditions in virtually every corner of the nation.”

• Silver Spring-based Moorenko’s high-milk-fat ice cream inks a 25-store deal with Giant Foods. The new deal will increase the company’s share of Moorenko’s pint niche (as opposed to restaurant, wholesale and and over-the-counter) from 25 percent of total sales to 59 percent. Overall pint sales are expected to jump 500 percent. The ice cream, which is also in Whole Foods, is already arriving in Giant freezers in time for the warm weather.

• Venga, a new mobile app for finding out what’s happening in Washington, was approved by the Apple iTunes sales and will be available for free download beginning April 20. On the same day the company is hosting a private launch party at the newly opened Fiola restaurant.

Another online restaurant site

New Enterprise Associates, the venture capital house located on the District side of Friendship Heights, is backing a new online restaurant site called Grubwithus.

Grubwithus, which was started last August in Chicago, launched its Washington site April 14.

The founders are Eddy Lu, 29, and Daishin Sugano, 30, who met as undergrads at the University of California at Berkeley, and went into the corporate world before becoming entrepreneurs.

Grubwithus offers people a slight discount if they sign up to eat at a table at a local restaurant with others whom they do not know.

“People can make of it what they want,” Sugano said. “It’s not about the discount, it’s about meeting people. People use it for their own purpose. We bring social value.”

NEA partners Patrick Chung and Jon Sakoda, both of whom focus on early consumer technology, are working the deal.