The Washington Post

Goldman Sachs invests $100 million in Ballston’s Applied Predictive Technologies

Ballston-based Applied Predictive Technologies has received an $100 million minority investment from Goldman Sachs that might be one of the largest Washington area technology investments this year.

The investment was made through the merchant banking division of Goldman Sachs, according to a statement released Thursday.

APT’s computer software crunches massive amounts of data to help Subway, Wells Fargo, Anheuser-Busch InBev, Walgreens, Wal-Mart and other clients understand how best to price, sell and market their products.

APT is known among colleges and universities for its aggressive recruitment of high-performing technology students at top schools. Recruits often receive signing bonuses and six-figure salaries. Some graduating seniors even get chocolate, food or fruit packages from their future employer during final exams senior year.

The firm was founded in 1999 by Chairman Jim Manzi, formerly of MIT and Bell Labs, chief executive Anthony Bruce, formerly of Morgan Stanley and McKinsey, and Managing Director Scott Setrakian, formerly of Strategic Planning Associates.

Silicon Valley venture capital firm Accel-KKR invested $54 million in APT in 2006, buying a majority stake that valued the firm at about $100 million. The company has increased its revenue significantly since then, and the new value is likely to be several times that amount.

APT’s has offices in San Francisco, London and Taipei, in addition to its Ballston headquarters.

Thomas Heath is a local business reporter and columnist, writing about entrepreneurs and various companies big and small in the Washington Metropolitan area. Previously, he wrote about the business of sports for The Post’s sports section for most of a decade.



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