Chocolate maker Cadbury was dealt a blow when a British court ruled that its purple packaging didn’t constitute a trademark. Here’s a look at some famous brands that have successfully trademarked their colors.
Cadbury Cadbury, the U.K.’s biggest chocolate maker, used a shade of purple (known as Pantone 2865c) as early as 1905 and its packaging has featured purple and gold since 1920, according to the company Web site. Cadbury has a long-running dispute with rival Nestle over the use of purple on chocolate wrappers. On Oct. 4, a British court sided with Nestle, allowing the candy maker and others to sell chocolate products with the same purple-colored wrapping. Frantzesco Kangaris/Bloomberg Buy Photo