A look at how Hugh Hefner built the Playboy brand and expanded his company to a full blown media empire.
1960 Hugh Hefner, surrounded by a dozen Playboy Bunnies, at the original Chicago Playboy Club. Founded in 1953 by Hefner as HMH Publishing Co., the predecessor of Playboy Enterprises was created for the sole purpose of publishing the racy magazine Playboy. Circulation of Playboy peaked in the early 1970s at seven million copies. PR Newswire Buy Photo