Test your reflexes and channel your inner acrobat with Ninja Up, the latest title from Gameloft. This simple game makes you the steward of a tiny ninja who wants to jump to the stars, but needs you to secure his path by drawing ropes to act as launching pads. The smaller the rope, the higher he jumps. The ninja can also bound off the walls to avoid the obstacles that crop up on your path, such as construction cranes. If you miscalculate his trajectory by even a little bit and crash him into a building or send him back to the ground . . . well, it’s “bye-bye, ninja.” Death — or at least something like it — is a constant companion throughout the game, a fact that the designers have tried to soften with euphemisms like “the ground wanted to say hello.” Ninja Up is maddeningly addictive.
The game is free — and has no in-app purchases — but users do have to be willing to sit through advertisements. Most of the ads are small; every few times you die, though, you will get served a full-screen ad that can break up the flow of the game. Free, for iOS devices. Android version is in development.