IBM is ramping up its federal marketing, announcing plans on Tuesday to open a new center in downtown Washington dedicated to demonstrating and selling its federal cloud services.

The new center will be housed in IBM’s Institute for Electronic Government in Washington, an existing event space opened in 1996. Led by IBM’s chief federal innovation officer Jane Snowdon, the Federal Cloud Innovation Center plans to draw on a staff of about 500 researchers, IT workers, software developers and consultants to demonstrate and implement IBM’s federal cloud offerings.

The announcement comes after a series of federal wins and losses for the computing giant. On Monday, the General Services Administration agreed to a five-year, $30 million cloud contract to use IBM’s SmartCloud for government to manage the distribution of packaged goods to federal agencies and others. Last month, the Department of the Interior selected IBM as one of 10 cloud companies to compete for $1 billion in cloud contracts with the agency over the next 10 years.

But last week, IBM lost a recent dispute over a CIA contract granted to competitor Amazon Web Services. After IBM protested the contract, Amazon won a case in the U.S. Court of Federal Claims, retaining the contract. (disclosure: Amazon’s founder and chief executive Jeffrey Bezos owns The Washington Post.)