In this photo provided by Jeopardy Productions, Inc., Ken Jennings, left, and Brad Rutter, right, pose after the episode of "Jeopardy!" that aired Wednesday, Feb. 16, 2011, when Watson, the IBM-created megabrain, beat the veteran champs with a total of $77, 147 over two exhibition matches. IBM on Wednesday announced a new application intended to help military personnel transition into civilian life. (AP Photo/Jeopardy Productions, Inc.)

Military personnel transitioning into civilian life can now ask a computer program for advice on how to write a resume, or how to interpret the GI Bill, for instance.

The United Services Automobile Association, an insurance company that provides financial services to military members and their families, is now using IBM’s Watson technology to guide its customers through career- and finance- related questions.

IBM has been aggressively marketing Watson — the software that mines large volumes of data, interprets speech and answers queries — to new industries including healthcare, retail, and financial advising, among other areas. Earlier this month, IBM began a Watson pilot for select Internet users that would create new recipes for home chefs.

The partnership with USAA marks the first time Watson is being deployed directly to consumers. In preparation for the USAA application, IBM trained Watson to analyze and learn from more than 3,000 documents on topics related to military transitions, such as retirement benefits, according to IBM. Users can access Watson through the USAA Web site and ask questions in natural language.

In January, IBM invested $1 billion into the new Watson Business Group, a division dedicated to promoting the commercial use of Watson technology.