Google Now app. (Google Now)

Apple users get the chance to see what all the fuss over Google Now is about, thanks to an update from the company that brings Google’s version of the personal assistant to the iPhone and iPad. The app plugs into users’ Google accounts to offer personalized information — traffic status, nearby restaurants or packages you may be expecting — based on information pulled from your smartphone’s location, Gmail account or Google Calendar.

The app requires users to sign-in to their Google account, and to verify a good amount of data collection, which may turn some people off.

But with all the data collection enabled, Google Now offers a whole lot of useful information in one, neat package. The service is similar on Apple and Android devices, though the Android version has a few more types of information built into its service, such as the ability to include an airline boarding pass. Apple users also have to launch the Google Search app to use the service, whereas Android users (running Android Jelly Bean, 4.1 and up) can pin Now to their home screens using a widget. Free, for Android and iOS devices.

Hayley Tsukayama