Sony beefed up its video content Wednesday, with the announcement that it will be adding Amazon streaming video content to the PlayStation 3.

In a post on the PlayStation blog, Sony Senior Director for PlayStation Digital Platforms Jack Buser said that there are more than 120,000 movies and TV shows on Amazon Prime that are now accessible from the PlayStation.

Those who want to use Amazon to rent videos will have to link their Amazon account to their PlayStation and verify it through their computer, which should be a familiar process for anyone who has set up a Netflix or Hulu Plus account on a console before.

The new deal isn’t a killer one, but it is a big plus for gamers who also happen to like deals on online shipping, since Amazon Prime members will have access to the free streaming video content offered as part of the $79 per year service.

The deal is a feather in Sony’s cap, especially after main rival Microsoft announced last week that it was getting access to HBO Go, MLB.TV and Xfinity through some partnerships of its own. Microsoft said that Xbox Live users now use their consoles more for entertainment than for gaming — an indication that at least some consumers like to see trends move toward an all-in-one entertainment device.

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