The Washington Post

Apple Hong Kong store shows company zeroing in on Asian market

A child looks at the Apple logo outside the company's flagship store in Beijing's Sanlitun Area, one of four official Apple stores in China. Apple is planning to open its first store in Hong Kong. (JASON LEE/REUTERS)

In conference calls, Apple has repeatedly said that Asia — particularly China — is a key growing market. Now, Apple spokeswoman Carolyn Wu has told Bloomberg that the company is launching a storefront at Hong Kong’s International Finance Center Mall.

Apple currently has four official stores in China. It opened its first in 2008, but has recently made a more aggressive push in the country, opening its online store to Chinese customers for the first time in 2010.

Appetites for Apple products in China are so great that there’s a roaring trade in fake Apple products — right down to knockoff retail stores.

Apple CEO Tim Cook has said in the past that the company is “just scratching the surface”in China. Apple confirmed to the Wall Street Journal in July that it’s working out the details of a deal with China Mobile. Analysts believe that Apple may launch the phone on the country’s largest mobile network within the next 12 months.

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Fake Apple store under investigation in China

Apple looks to break into the Chinese market in a big way

TechCrunch writer says site ‘as we know it may be over’

Hayley Tsukayama covers consumer technology for The Washington Post.



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