The Washington Post

Apple iPad mini pre-orders go live, white version sells out in minutes

Apple opened pre-sales of its iPad mini tablet Friday, and while some black versions of the tablet are still displaying a Nov. 2 delivery date, the white tablet sold out in less than a half-hour.

Cellular models for both colors are showing “mid-November” shipping dates, while black WiFi models were still available as of a 10:45 a.m. visit to Apple’s Web site.

One could take that fast sell-out as a hint of incredible demand, but most people appear to be reading it as an indication that Apple didn’t have that many units ready to go in its first batch of sales.

Apple’s been facing some component constraints with the iPhone 5, and is in the midst of refreshing nearly all of its product lines.

In the company’s earnings report Thursday, Apple Chief Executive Tim Cook — the architect behind Apple’s supply chain — said that Apple felt good about its position when it came to the iPhone and iPad though he is expecting shortages for its new, thin iMacs.

The iPad mini is a 7.85-inch tablet that Apple hopes will appeal to users who want something smaller than the iPad with much of the same functionality. It starts at $329 for 16GB of storage with a WiFi connection.

Related stories:

iPad sales slow as tablet wars heat up

With iPad mini behind it, Apple prepares for earnings report

Apple’s iPad mini: the pros and cons

Hayley Tsukayama covers consumer technology for The Washington Post.
Show Comments
Most Read
NASDAQ 1.66%
Last Update: 02/14/2016(DJIA&NASDAQ)



Success! Check your inbox for details.

See all newsletters

Close video player
Now Playing

To keep reading, please enter your email address.

You’ll also receive from The Washington Post:
  • A free 6-week digital subscription
  • Our daily newsletter in your inbox

Please enter a valid email address

I have read and agree to the Terms of Service and Privacy Policy.

Please indicate agreement.

Thank you.

Check your inbox. We’ve sent an email explaining how to set up an account and activate your free digital subscription.