There have been some trickles of information coming out about what Apple may be planning for the television, set off by comments late Apple co-founder Steve Jobs made to biographer Walter Isaacson about a television that would let users throw out the old, complicated and frustrating remote control.
“I’d like to create an integrated television set that is completely easy to use,” Jobs told Isaacson, according to the “Steve Jobs” biography. “It would be seamlessly synced with all of your devices and with iCloud,” he said. “It will have the simplest user interface you could imagine. I finally cracked it.”
According to a New York Times report citing several unnamed inside sources, the Apple-dedicated TV is an inevitability — a matter of if, not when.
The freshest speculation is that Siri, the personal assistant introduced with the iPhone 4S, will be the driving force behind any integrated television set coming out of Cupertino. The Times reported that while Apple has played around with the idea of controlling televisions with the iPad, iPod or iPhone, the epiphany came when the company realized that it could put Siri on television.
It would be a step beyond the limited motion gestures that Xbox Live players can already use to control their TVs with the Kinect. Given how excited people have already been about Siri — comparisons to “Star Trek” have been nothing short of giddy — one can only imagine how much people will enjoy barking orders at their televisions.
Analyst Brian White from Ticonderoga Securities not only backs up the Siri theory but, Boy Genius Report shared, told investors that he thinks that “Facetime, Apple’s App Store, iTunes and gaming are a natural fit” for such a device.
According to the report, White said that the TV could be worth $100 billion in revenue for the company.
As for a release date? Speculation is even shakier there, but the Times report said there’s a possibility that the company could show off a prototype in late 2012 and 2013.
Amid the rumors of an Apple TV, Google announced Friday that it is releasing an update to its television software to make it easier to use.
The revamp adds an “all apps” menu, simplifies search and also brings apps from the Android market to the TV, the announcement said.
“Initially, the number of apps won’t be large – apps requiring a touch screen, GPS, or telephony won’t show up – but 50 developers have seeded the Market with cool and useful apps for the TV,” wrote Google TV executives Mario Queiroz and Vincent Dureau on a company blog. “We’re excited to see the number of apps grow.”