The Washington Post

Black Friday 2011: LivingSocial pushes Black Friday deals

LivingSocial, the D.C.-based daily deals site, is prepping for the biggest shopping week of the season and Monday announced several national deals in honor of Black Friday and Cyber Monday.

(LivingSocial is run by Tim O’Shaughnessy, who is Post. Co. Chairman and chief executive Don Graham’s son-in-law.)

The company revealed it would be offering half-off deals with companies including Verizon Wireless, Office Max, Electronic Arts, Sketchers, BlueFly and Skype. Other deal partners listed on the company’s Web site include online clothing retailer threadless, decal and poster company Fathead and flower delivery service FTD.

The daily deals site will start offering its deals at 5 a.m. on Black Friday and will offer a fresh batch of deals for Cyber Monday.

With the rise of daily deals sites, some have questioned whether Black Friday carries the same impact it once did.

LivingSocial, which already taps into the deal-hunting spirit of its customer base, has clearly decided that the best way to ride the Black Friday wave is to take the shopping day as an occasion to offer big, national deals such as its half-off promotions with Whole Foods and Amazon.

Related stories:

Ideas@Innovations: Daily deals and the demise of Black Friday

Top 10 tips for Black Friday virgins

Full Black Friday coverage

Hayley Tsukayama covers consumer technology for The Washington Post.



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