Research in Motion has cut the price of its BlackBerry PlayBook for a limited time, offering all models (16 GB, 32GB and 64GB) for $299.99 through Feb. 4.
The sale is going on now at the company’s Web site. Sales of the PlayBook have been lackluster, partly caused by lukewarm reviews for the tablet. RIM itself has had a rough year in 2011, dealing with low sales, outages and delays. It is clearly trying to start 2012 on a high note.
The real question is this: Will customers bite for the newly discounted price, as they did during the $99 TouchPad fire sale? Or will RIM have to drop the price even lower to sell off the gadgets?
The TouchPad, which flew off shelves when it was discontinued at a drastic price cut, proved that customers are willing to overlook some previously inexcusable flaws for a good deal. But that was before the Amazon Kindle Fire, which is not only $100 cheaper than the PlayBook but also its twin as far as the form factor. And, as PCWorld points out, the $299 price is actually a price increase for some buyers who have been looking at the 16 GB model. The tablet’s most basic model had been selling for a mere $199 at some retailers in the run-up to the holiday season.
But the $299 tag is still a very good deal for the line’s higher models, which had been selling for $599 and $699, respectively.