The Consumer Electronics Show is in full swing now, with keynotes Wednesday focusing on some higher-level trends in the consumer technology world.

In the morning, Xerox, Verizon Communications and Ford will discuss innovation and its role in their companies’ success. In the afternoon, high-level marketing and communications officers from AT&T, General Electric, Hyundai, Facebook, Wal-Mart and Unilever will discuss marketing and branding on a global scale.

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Hans Vestberg, president and chief executive of Ericsson, will also give a keynote address in the afternoon. The Swedish company is in a transition year. Ericsson ended its consumer electronics partnership with Sony but faces a greater demand for its mobile and wireless management services than ever before. The keynote speech should have some insights into the future of the mobile industry, even if it likely won’t have any flashy consumer product announcements.

This is also a day for policy at CES, with panels addressing a range of technology policy issues. Wednesday’s congressional panel features Reps. Marsha Blackburn (R-Tenn.), Lee Terry (R-Neb.), Cliff Stearns (R-Fla.), Darrell Issa (R-Calif.) and John Shimkus (R-Ill.), and probably will address the thorny issue of online piracy and copyright. Federal Communications Chairman Julius Genachowski is also speaking with the Consumer Electronics Association president, Gary Shapiro, while commissioners Mignon Clyburn and Robert McDowell will discuss spectrum and other policy issues on a panel moderated by The Washington Post’s Cecilia Kang.

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