The Consumer Electronics Show often draws celebrities who have signed on to promote technology products and services, and this year is no different. Justin Bieber, Nicole “Snooki” Polizzi and Eliza Dushku are just a few of the stars lighting up the tech crowd in Las Vegas this year.

Here’s the Consumer Electronics Association’s list of the stars expected at the 2012 show:

Dennis Rodman will be a guest of Paltalk, an app that allows users to make free calls and send free text messages to any other app user over 3G and WiFi.

NBA stars Robert Horry, and John Salley will join celebrity chef Alison Fishman to introduce appliances for Haier America, the company said in a release, to show off the company’s new electronics lineup and cooking appliances.

Eliza Dushku will be there as a “CES Celebrity Ambassador.” Also walking the floor? Miss America 2011 (Teresa Scanlan of Nebraska) and model Jamie Michelle, who will help show off the latest Powerbass USA car audio systems.

Music fans have a mix of celebrities to choose from. Teen sensation Justin Bieber will be in the Robotics TechZone, appearing with an “innovative entertainment robot” from TOSY Robotics. Jordan Rudess will be showing software applications for Wizdom Music. And Chicago will perform at the Monster, Inc. annual Retailer Awards and Concert.

Rappers LL Cool J and 50 Cent will be there to hawk their pet projects. LL Cool J will be discussing his virtual recording studio software, Boomdizzle; 50 Cent will be promoting SMS Audio.

For the pop culture set: “The Biggest Loser’s” Jillian Michaels will give the Sports and Fitness tech address about using technology for a healthier life. TV star Greg Grunberg will be working with OnStar on its social media promotion, as will Wayne Brady.

Nicole “Snooki” Polizzi, Carl Banks and Jose “Hyde” Cotto will be promoting consumer electronics from Zeikos/iHip.

Mixed-martial arts fighter Alistair Overeem will be promoting chipmaker Qualcomm’s wares. Dance crew Jabbawockeez will also be on hand to kick off the company’s keynote speech.

Finally, for film buffs, Panasonic has filled a panel with several directors from the James Bond films, flanked — of course — by the two latest Bond Girls, Olga Kurylenko of “Quantum of Solace” and Caterina Murino of “Casino Royale.”

Related stories:

Venture Beat- CES 2012: Verizon announces Motorola Droid 4

Consumer Electronics Show: Complete Coverage

PHOTOS: Coolest gadgets unveiled at CES

CES organizers faced with new challenges

Local firms trek to tech trade show

PHOTOS: Washington-area companies at CES