Microsoft is reportedly getting ready to unveil “Smart Glass,” which reports indicate could be the company’s answer to Apple’s Air Play.

According to a report from PC Magazine, the service may let Xbox 360 owners stream content from their smartphones and tablets to their televisions through the gaming console. Smart Glass may also let users access and control their Xbox apps through their smartphones or Windows PCs, according to the Examiner.

Microsoft declined to comment on the reports. But if they are true, the Smart Glass app would fit well into the company’s push for expanded content on the Xbox.

The company has been seriously ramping up its content partnerships for Xbox Live, adding services such as Amazon Instant Video, apps for HBO GO and others. And the Xbox 360 itself is increasingly becoming equipped to serve as the living room entertainment hub, with key partnerships and innovative voice and motion controls. (There’s something so satisfying issuing your Xbox a verbal order.)

The company is streaming a news release at 12:30 p.m., Eastern, to show off some of what it will be showing at this year’s Electronic Entertainment Expo — we’ll have to wait and see if Smart Glass is in the day’s announcements.

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