Electronic Arts said Monday that it will discontinue three Facebook game titles because player activity has taken a sharp dive.
Three titles from EA developer Playfish — The Sims Social, SimCity Social and Pet Society — will be discontinued. EA will continue to support other, more popular titles, such as Bejeweled Blitz, Solitaire Bliz and Plants vs. Zombies adventures.
Social games tend to go through boom and bust cycles, something that EA acknowledged in its blog post about the closures.
“For people who have seen other recent shutdowns of social games, perhaps this is not surprising,” the company said.
EA said that it will close the three titles June 14. The company has also posted instructions for players on each of the games on what they should know before the shutdown.
According to the posts, players are encouraged to spend any in-game currency they have before the shutdown date. After June 14, in-game currency will no longer be valid. If players have bought or received gift cards to use in the games from Playfish, they are encouraged to use them before June 14. If they do not, EA said, they should contact customer service to work out any issues.
Other social gaming companies have announced major game shutdowns of late, including Zynga, which in February decided to close CityVille 2 just three months after its launch when the game did not get the same strong reception as its predecessor.
While companies aren’t seeing the mega-hits they once did on Facebook’s social gaming platform, that the genre itself doesn’t appear to be fading. Facebook said that gaming on its network continues to grow, saying at last month’s Game Developers Conference that it plays host to 250 million gamers each month — up, as TechCrunch noted, from 235 million in August 2012.
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