The agency said that it was particularly concerned that Google’s policy, which went into effect in March and covers over 60 Google services, does not give users enough information about the data the firm collects and how it is used. It also has concerns that the policy does not share enough information about how long Google keeps user data.
If Google does not amend its policy, the British agency said, it will “leave the company open to the possibility of formal enforcement action.” The Guardian reported that the company could also face fines of up to $750,000, but only if there is proof that individuals may have been harmed by the policy.
Also on Thursday, the data protection office in Hamburg, Germany — where Google’s German office is based — said in a statement that it will be calling Google in for a hearing over concerns that the policy’s provisions on data collection are unclear.
European regulators have been more critical of Google’s business practices than have American regulators. Britain’s ICO announced last month that it had taken further action against Google over data the company inadvertently collected from open wireless networks, demanding that the company delete any data it retained within the next 35 days or be considered in contempt of court.
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