How does ‘Google search, plus Your World’ work?

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Google has made one of the biggest changes to its search engine in a decade, allowing results to be personalized.

Profiles in search: "Now, typing just the first few letters of your friend’s name brings up a personalized profile prediction in autocomplete. Selecting a predicted profile takes you to a results page for your friend, which includes information from their Google+ profile and relevant Web results that may be related to them." -- Amit Singhal, Google fellow Courtesy of Google

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