FILE - In this Tuesday, Jan. 10, 2012, file photo Intel president and CEO Paul Otellini speaks during his keynote address at the 2012 International CES tradeshow, in Las Vegas. Intel says its CEO, Paul Otellini, plans to retire in May 2013 after nearly 40 years with the company. Intel's board will look at company executives as well as external candidates to replace Otellini, and on Monday promoted three executives to executive vice president. (AP Photo/Julie Jacobson, File) (Julie Jacobson/AP)

Intel showed off new tablets, laptops and phones and teased a new platform in its big CES announcement Monday, showcasing all the things its technology can do.

The company started its show with a handful of smartphone designs — a relatively new business for Intel. The chip-maker is partnering with Chinese companies Lenovo and ZTE as well as Motorola and others to get its smartphone chips into consumer hands. All models run Google’s Android mobile operating system.

The company’s goal is to get into the lower end of the smartphone market, where there’s a lot of potential for growth — particularly overseas in markets such as China.

Intel also gave fans a sneak peek at a new platform, Bay Trail, which is optimized for quad-core processors and is supposed to offer twice the performance of Intel’s current system.

When it comes to tablets and ultrabooks — a trend that Intel tried to push at last year’s show — the company kept up the pitch, showing off convertible devices that bridge the gap between PC and tablet. The company said that there are currently 140 ultrabook designs shipping to consumers. And there will be more: According to an Intel executive, the company will continue to drop the price of these devices and even bring them as low as $599 by the end of the year.

These devices were built for Windows 8, meaning that there is a proliferation of touch-screen laptops from companies including Acer and Lenovo. Intel said that these notebooks will soar above the competition on promises of better battery life and ever-lighter design.

The company also showed off bigger screens meant to encourage collaboration over a computer screen. New all-in-one screens, such as the company’s tabletop PC, allow for inputs from multiple hands in order to turn your coffee table into entertainment central.